It always amazes me when I start to work on a new marketing campaign how much time and effort goes into making something fresh and new. We live in a society that no longer really reads anything so we scan pages in a pattern and grasp a quick understanding of what is written and only if we are really interested do we stop to read properly. This has changed marketing techniques over the years because we are reading less and opting for a more visual approach.
There are so many great reasons why people should at least get Residential Settlements to quote on their settlement but how do we effectively let them know that we are in the business and to call us for a quote? Therein lies my dilemma, American marketing concepts and the Australian public do not always combine well so can we over market in a particular way or can we spend a great deal of money setting up a marketing campaign that completely misses the target audience that it is aimed at!
I have been pondering these things lately as I have been putting together some ideas for us to promote Residential Settlements to a wider audience.
Let me know what you think?
Kathryn
Tuesday, January 15, 2008
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2 comments:
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